Introduction to Public Relations I (PR 201) Course Details

Course Name: Introduction to Public Relations I
Code: PR 201
Pre-requisite Course(s):
Objective: The main objective of this course is to provide basic knowledge about Public Relations.
Content: This course is designed to introduce students to the basic steps in the public relations process, and techniques used by public relations practitioners for problem solving. Specific areas to be covered include the relations with stakeholders, public issues and private campaigns, and crisis management.
Term: Spring
Theory: 3
Application: 0
Laboratory: 0
Credit: 3
Course File: