Marketing Management I (MGMT 301) Course Details

Course Name: Marketing Management I
Code: MGMT 301
Pre-requisite Course(s):
Objective: As globalization continues, business enterprises are gradually becoming marketing enterprises. Main objective is to help students gain analytical thinking ability in this field.
Content: This course includes the concepts to be considered prior to and through decision making process of marketing.
Term: Autumn
Theory: 3
Application: 0
Laboratory: 0
Credit: 3
Course File: