Introduction to Advertising (PR 302) Course Details

Course Name: Introduction to Advertising
Code: PR 302
Pre-requisite Course(s):
Objective: To explain the role of advertising in integrated marketing communications, consumer behavior, creative strategies, and types of media.
Content: This course will provide students with a general knowledge of the fundamentals of advertising. It will include advertising strategies, ad appeals, creative techniques, the use of demographics, marketing research and psychographics.
Term: Spring
Theory: 3
Application: 0
Laboratory: 0
Credit: 3
Course File: