Communication and Persuasion (PR 304) Course Details

Course Name: Communication and Persuasion
Code: PR 304
Pre-requisite Course(s):
Objective: The primary goal of this course is for you to understand the theories, principles, and strategies of social influence as they apply to everyday contexts. You should become familiar with findings from empirical investigations on persuasion, social influence, and compliance gaining. You will also learn and apply strategies and techniques of persuasion relating to a wide variety of real-life situations.
Content: Persuasion theories, concept of faiths, believes and attitudes that constitudes the persuasion.
Term: Spring
Theory: 3
Application: 0
Laboratory: 0
Credit: 3
Course File: Course File