Media Planning (PR 306) Course Details

Course Name: Media Planning
Code: PR 306
Pre-requisite Course(s):
Objective: This course is designed while keeping in view the latest media planning trends and practices by the industry. From basic media concepts to devising a comprehensive media plan, this course encompasses nearly all major aspects of applied media planning. This course revolves around performing, analyzing and applying media calculations to create the best possible media scenario in advertising campaigns. Students are expected to learn the use of various media softwares and online tools and resources to conduct meaningful and customized research for their projects.
Content: This course has been divided into two parts. First, students will learn the fundamentals of media planning in a lecture-based and discussion-oriented class environment. In the later portion, they will work in groups to devise a media plan for a selected client based upon their knowledge and understanding, which they will gain during this course. A series of media exercises from the assigned text, assignments and class tests will encourage and help improve their understanding of basic media planning practices.
Term: Autumn
Theory: 3
Application: 0
Laboratory: 0
Credit: 3
Course File: