Advertising Campaigns (PR 402) Course Details

Course Name: Advertising Campaigns
Code: PR 402
Pre-requisite Course(s):
Objective: The primary objective for this course is to teach the fundamental principles, techniques and procedures of advertising campaign. Advertising Campaign process will be comprehensively explored in order to develop the skills of the students to figure out and understand how to make a campaign work really well.
Content: The primary objective for this course is to teach the fundamental principles, techniques and procedures of advertising campaign. Advertising Campaign process will be comprehensively explored in order to develop the skills of the students to figure out and understand how to make a campaign work really well. Course will start with exploring the new marketing environment, and general thorough understanding of the entire advertising campaign process. Then according to the campaign process outline, the topics “situation analysis”, “the target market profile”, “objectives”, “marketing communication strategy”, “tactics”, “communication assessments” and “presentation” will be discussed.
Term: Spring
Theory: 3
Application: 0
Laboratory: 0
Credit: 3
Web:
Course File:
ECTS: 8