Department of Public Relations And Advertising Undergraduate Program (Before 2015) Course List

Compulsory Departmental Courses

Elective Courses

Elective Courses Taken From Other Departments

Service Courses Taken From Other Departments



Compulsory Departmental Courses

COMPE 103 - Introduction to Computers
Fundamentals of information systems, system and application software. Input, processing, storage, output and communication. Exploring the windows environment. Networking and communication. Internet applications. Use of applications software: word processing, and creating presentations, integrating and sharing information between applications.

COMPE 104 - Computers and Information Systems (Online)
Introduction to spreadsheets: creating, and formatting a worksheet. Formulas and functions. Graphs and charts. “What-if” analysis. Overview of database and database management systems. Relational database model. Database objects; tables, queries, forms, and reports. Storing, sorting, and updating information. Querying database tables. Integrating and sharing information between applications.

ECON 102 - Introduction To Economics II
The course focuses on the flow of national income, economic growth, and fluctuation, the role of money and banking, and monetary and fiscal policies. Emphasizes the development of conceptual tools to analyze the economic problems facing modern society.

HIST 202 - History of Civilization II

INT110 - Introduction to Politics
This course aims to provide an introduction to politics through exploring the key concepts and approaches in political science. Various concepts and theoretical approaches in political science and the machinery of government will be explored in the course.

MGMT 201 - Introduction to Business
Fundamentals of business, global business, small business, forms of business, functions of business, namely, management and organization, and information technology.

MGMT 301 - Marketing Management I
This course includes the concepts to be considered prior to and through decision making process of marketing.

MGMT 303 - Organization Theory
Fundamental concepts of organization structure and design. The evolution of organization theory, organizational effectiveness, organizational structure and environment.

PR 201 - Introduction to Public Relations I
This course is designed to introduce students to the basic steps in the public relations process, and techniques used by public relations practitioners for problem solving. Specific areas to be covered include the relations with stakeholders, public issues and private campaigns, and crisis management.

PR 202 - Introduction to Public Relations II
The course develops a mix of theoretical and practical skills, from media relations to global promotional strategies. PR is taught within a corporate and marketing communications context.

PR 203 - Introduction to Communication
Basic assumptions on communication; reason, objective, role, function and context of communication; Language and communication; Culture and Communication;Self-communication; Interpersonal communication;Groups and group communication; History of mediated communication: From verbal tradition to printed tradition; From Telegraph, photograph to digital technology and communication; Organized mind and behavior management and marketing communication: Advertising and public relations; From images to moving images: Cinema; Transmitting the sound: Radio; Bringing the sound and moving images to our house: Television; Mediated communication via computers: internet; Communication policies of nation states;International communication

PR 205 - Graphic Design for PR and Advertising I
Defining and gathering insight about graphic design and its importance for public relations and advertising.

PR 207 - Research Methods I
Knowledge, knowing, science, scientist, production of knowledge; theory and research; Types of study designs; Basic Steps of a research design; Explicating and extracting the research questions and hypotheses. Types of research questions and hypotheses; Where and how to collect data for qualitative and quantitative study; What and how to measure in quantitative study: Extracting variables from hypotheses; types of measurements; Universe, population and sampling; Report writing in qualitative and quantitative designs

PR 210 - Mass Media
Basic concepts: mass, media, mass media and mass communication. Production, producer and product in mass media. What are media for; Construction of social, economic, political and cultural reality; Development of mass media: from words to symbols; from verbal tradition to printed tradition; Emergence of printing press; Development of press in Turkey; Recording the voice and image; from gramophone, tape to CD; from mechanical to analog and digital recording; From still images to moving images: Cinema; Bringing the sound and moving images to our house: Television; Mediated communication via computers: internet; Organization and systems of mass media; Production, distribution and consumption of Mass communication; Prevailing issues on media representation; Control of mass media: Freedom of the press, censorship, auto-control; International mass communication

PR 214 - Graphic Design for PR and Advertising II
This course is an introduction to the art of graphic design. The course`s aim is to teach the fundamental principles of graphic design and how these principles operate in successful design solutions by the help of dynamic visual examples and practices.

PR 216 - Research Methods II
Population and sample; designing and coding questionnaires; data entry and screening on SPSS; Hypothesis Testing; Association: Correlation Coefficients; Chi-square Tests; Difference: t-tests and ANOVA; Reliability and Validity

PR 301 - Culture Communication and Society
This course examines and analyses the mass culture and popular culture. It explores the key features of popular culture and differences of it from mass culture and high culture. It will further examine the interaction between mass media organizations and popular culture. The course will also focus on the role of the popular culture in reinforcing the existing ideological hegemony in a society.

PR 302 - Introduction to Advertising
This course will provide students with a general knowledge of the fundamentals of advertising. It will include advertising strategies, ad appeals, creative techniques, the use of demographics, marketing research and psychographics.

PR 303 - Media and Politics
During the course the ways how news organizations decide what is news, how they report it, how those reports have an impact on viewers or readers, and ultimately, the political system will be discussed.

PR 304 - Communication and Persuasion
Persuasion theories, concept of faiths, believes and attitudes that constitudes the persuasion.

PR 306 - Media Planning
This course has been divided into two parts. First, students will learn the fundamentals of media planning in a lecture-based and discussion-oriented class environment. In the later portion, they will work in groups to devise a media plan for a selected client based upon their knowledge and understanding, which they will gain during this course. A series of media exercises from the assigned text, assignments and class tests will encourage and help improve their understanding of basic media planning practices.

PR 308 - Social Structure of Turkey
This course will focus on the controversial and salient areas of Turkey’s social structure. Accordingly the course will start with the basics of social structure in general. Then our focus will shift to the societal and political forces at work in Turkey. After that we will concentrate on various interrelated concepts of Turkish politics and society such as class relations, nationalism, political Islam, poverty, gender relations.

PR 309 - Computer Applications for PR and Advertising I
Improving computer based design skills.

PR 314 - Computer Applications for PR and Advertising II
This course aims to teach the art of two-dimensional visual communication and to give students the skill to put what they learn to work by using image-processing software. Course will start by exploring the features of Adobe Photoshop which is an essential design program used in graphic industry today. As students learn how to use the programme, they will put these knowledge and their creative ideas into practice by designing posters, book covers, web pages etc.

PR 401 - Advertising Design
The content of the course covers ‘problem definition’, ‘research’, ‘concept development’, ‘effective visualization’ and ‘presentation of ideas’ during advertising design process.

PR 402 - Advertising Campaigns
The primary objective for this course is to teach the fundamental principles, techniques and procedures of advertising campaign. Advertising Campaign process will be comprehensively explored in order to develop the skills of the students to figure out and understand how to make a campaign work really well. Course will start with exploring the new marketing environment, and general thorough understanding of the entire advertising campaign process. Then according to the campaign process outline, the topics “situation analysis”, “the target market profile”, “objectives”, “marketing communication strategy”, “tactics”, “communication assessments” and “presentation” will be discussed.

PR 403 - Seminar in Public Relations
The bulk of the articles are drawn from several leading journals in the field published over the past few years, which cover such topics as the origins and development of public relations both as an academic discipline and a profession, various theories in the field of public relations, modernity-postmodernity, globalization, ethics, social media, dialogue, and gender issues.

PR 409 - Visual Communication Applications I
This course aims to develop the design making skills of students by giving projects from logo design to corporate identity, from editorial design to advertising applications. They will develop their skills with an experimental and creative approach similar to professional practices. Students will be assigned a graphic design problem or a design competition. The steps of design making process and production will be handed before they start and they will be asked to complete each step successfully before deadlines. Finally they were asked to present their produced designs in front of a jury formed by the instructor and professionals.

PR 410 - Visual Communication Applications II
The aim of this course is to gain students the ability of producing professional graphic design applications. The course is supposed to be a rehearsal of the students professional practices. They will also learn to work as a group and take responsibilities in a team work.

PR 412 - Communication Law
Basic content of the course includes The control of communication and communication relations; Legal regulations of public and private media systems; Development of basic communication rights and responsibilities in society and law; Development of regulations related with communication in Turkey.

PSYC 102 - Introduction to Social Psychology
Perception of people and events, attitudes and social influence, and social interaction and relationships.

Elective Courses

- Elective Courses

PR 405 - Crisis Management
Crisis planning, communication and management.

PR 407 - Public Opinion
This course covers the historical development of concept and main public opinion theories.

PR 408 - Fundamentals of Digital Photography and Advertising
The basic shooting techniques The photographical approaches to a subject The language of the photography The advertising photography and photojournalism Ethics of the photography and the photographer

PR 413 - Leadership Theory and Practice I
Leadership power and influence, leadership types , team leadership, strategic leadership transformative and change leadership and so on are included.

PR 414 - Leadership Theory and Practice II
The course content covers the fundamental values and principles of education and training process, professional ethical principles and application of these principles in working life along with desired attitudes and behaviors.

PR 415 - Product and Service Launch I
This course will focus on, firstly understanding the importance of public relations expert who has a marketing approach. Secondly, after reaching the importance of this fact by understanding a how does the PR expert develop a launch, how is the launch report presented to the customer and how is the launch report executed by advertisement and creative agencies under the PR expert’s directorship. The course will focus on learning and best practices for product launches

PR 416 - Product and Service Launch II
This course will focus on, firstly understanding the importance of public relations expert who has a marketing approach. Secondly, after reaching the importance of this fact by understanding a how does the PR expert develop a launch, how is the launch report presented to the customer and how is the launch report executed by advertisement and creative agencies under the PR expert’s directorship. The course will focus on learning and best practices for product /services launches

PR 491 - Journalism I
This course starts with the definitions and the functions of the concepts and the tools of the journalism. Then it continues with the applications. During the period, the texts as news, article, comment article, reportage are written (or produces), and the images which are accompany to the texts are supplied (or produced). Throughout the semester, students has to give 9 assignment. Each assignment can include in more than one task. Throughout the semester, 3 issue are prepared for publication

PR 492 - Journalism II
This course starts with the definitions and the functions of the concepts and the tools of the journalism. Then it continues with the applications. During the period, the texts as news, article, comment article, reportage are written (or produces), and the images which are accompany to the texts are supplied (or produced). Throughout the semester, students has to give 9 assignment. Each assignment can include in more than one task. Throughout the semester, 3 issue are prepared for publication.

Elective Courses Taken From Other Departments

MGMT 428 - Brand Management

Service Courses Taken From Other Departments

ECON 101 - Introduction to Economics I
Focuses on development of basic theory of demand, supply, and market price. Explores applications to selected microeconomic problems, such as basic monopoly and competition, and other issues that relate to the role of the pricing system in resource allocation and income distribution.

ENG101 - English for Academic Purposes I
ENG101 consists of English language skills especially academic skills, such as reading comprehension, vocabulary building and critical analysis of texts. In this frame, listening and note-taking, class discussions, presentations, writing, research assignments and use of technology are some of the important functions.

ENG102 - English for Academic Purposes II
ENG102 consists of more academic skills such as reading comprehension, class discussions, use of academic vocabulary and critical analysis of texts. It also includes research assignments and review of the English language structure. Skills such as listening and note-taking, analysis of written products, writing, portfolio keeping, presentation and use of technology are developed in this course, as well.

ENG201 - English for Academic Purposes III
The course consists of mainly advanced reading and writing skills, applying critical reading skills and strategies, identifying the organization of a reading text, main ideas of the texts, and the author’s main purpose, summarizing a given text, outlining and writing an argumentative essay. Some parts of the input are in flipped learning mode.

ENG202 - English for Academic Purposes IV
In this course, students are trained to prepare and write research reports and deliver effective oral/written informative and persuasive presentations. It includes gathering information, organizing data, outlining, using appropriate techniques in presentation & delivering for a maximum impact, using visual aids and citation effectively. Flipped learning is utilized when necessary.

HIST 101 - Principles of Atatürk and History of Turkish Revolution I
The decline of the Ottoman Empire and the developments leading to the Turkish Revolution.

HIST 102 - Principles of Atatürk and History of Turkish Revolution II
Foundation of the Turkish Republic and principles of Mustafa Kemal Atatürk

LAW 111 - Introduction To Law
This is an introductory course in which basic concepts of law and preliminary matters are studied. Following the general legal concepts and institutions of law and overview of the Turkish Legal System; interaction of law and economics; interrelated areas such as economic and social rights recognised in international legal documents; basic concepts of competition law are also covered.

SOC 101 - Introduction to Sociology
Situating sociology in social science and in our life, basic nature and scope of sociology; sociological explanations: Theories, Social Change, Method in Sociological Inquiry;Socialization and social interaction; Social Structure and Social institutions; Groups; Family;Political, religious and educational institutions;Social Stratification and Social Class; Inequality; poverty;Social identity: Race and Ethnicity and Gender;Social control

TURK 101 - Turkish Language I
Historical development, structure, and usage of Turkish language, Practice on texts.

TURK 102 - Turkish Language II
Historical development, structure, and usage of Turkish language, Practice on texts