Public Relations and Advertising Undergraduate Programme (2016-2017)

1. Semester

Course Code Course Name
Theory
Application/Laboratory
Credit
ECTS
ECON 101 Introduction to Economics I
3
0
3
8.5
ENG101 English for Academic Purposes I
4
0
4
3.5
HIST 201 History of Civilizations
3
0
3
4
PR 121 Introduction to Communication
3
0
3
5.5
PR 123 Preparing and Writing Assignment
0
3
3
5
PR119 Introduction to Sociology
3
0
3
5
HIST 101 Principles of Atatürk and History of Turkish Revolution I
2
0
2
2
Total
18
3
21
33.5

2. Semester

Course Code Course Name
Theory
Application/Laboratory
Credit
ECTS
ENG102 English for Academic Purposes II
2
2
4
3,5
PR 122 Politics, Media and Communications
3
0
3
5
PR 124 İletişim Kuramları
3
0
3
5
PR 126 Society, Law and Communication
3
0
3
5
PR120 Sosyal Prikolojiye Giriş
3
0
3
5
PR128 Communication, Culture and Society
3
0
3
4,5
HIST 102 Principles of Atatürk and History of Turkish Revolution II
2
0
2
2
Total
19
2
21
29

3. Semester

Course Code Course Name
Theory
Application/Laboratory
Credit
ECTS
ENG201 English for Academic Purposes III
3
0
3
3
PR 221 Research Design
3
0
3
6
PR 223 PR and Advertising Theory and Practice
3
0
3
6
PR 227 Media Production Processes
2
1
3
5
Technical Elective Course
3
5
Technical Elective Course
3
5
Total
11
1
18
30

4. Semester

Course Code Course Name
Theory
Application/Laboratory
Credit
ECTS
ENG202 English for Academic Purposes IV
3
0
3
3
PR 222 Research Application and Evaluation
0
3
3
6
PR 224 Computer Literacy in Communication
0
3
3
6
Technical Elective Course
3
5
Technical Elective Course
3
5
Technical Elective Course
3
5
Total
3
6
18
30

5. Semester

Course Code Course Name
Theory
Application/Laboratory
Credit
ECTS
ENG301 English For Professional Communication I (Elective)
3
0
3
4
PR 321 Professional Practices and Social Resposibility
3
0
3
7
PR 331 Fundamentals of Advertising Design and Application
0
3
3
5
Technical Elective Course
3
5
Technical Elective Course
3
5
Technical Elective Course
3
5
Total
6
3
18
31

6. Semester

Course Code Course Name
Theory
Application/Laboratory
Credit
ECTS
PR 320 Industrial Structures and Media Relations
3
0
3
7
PR 326 Advanced Graphic Design
0
3
3
5
ENG302 English For Professional Communication II
3
0
3
4
Area Elective
3
0
3
5
Technical Elective Course
3
5
Technical Elective Course
3
5
Total
9
3
18
31

7. Semester

Course Code Course Name
Theory
Application/Laboratory
Credit
ECTS
PR 421 Advertsing Design and Applications I
0
3
3
5
PR 437 Media and Social Representation
3
0
3
13
TURK 101 Turkish Language I
2
0
2
2
Technical Elective Course
3
5
Technical Elective Course
3
5
Social Elective
3
5
Total
5
3
17
35

8. Semester

Course Code Course Name
Theory
Application/Laboratory
Credit
ECTS
PR 420 Current Debates in PR and Advertising
3
0
3
13
PR 434 New Media Debates
3
0
3
5
General Elective
3
0
3
4
TURK 102 Turkish Language II
2
0
2
2
Technical Elective Course
3
5
Technical Elective Course
3
5
Total
11
0
17
34


Curriculum Total
148
253.5

Compulsory Departmental Courses

Course Code Course Name
Theory
Application/Laboratory
Credit
ECTS
PR 323 Introduction to Text Writing
0
3
3
5


Elective Courses

Course Code Course Name
Theory
Application/Laboratory
Credit
ECTS
PR 225 Structures and Management in Communication
3
6
3
5
PR 230 Organizational Communication
3
0
3
5
PR 232 Digital Photography Practicum
0
3
3
5
PR 234 News Writing
3
0
3
5
PR 235 Art History
3
0
3
5
PR 237 Introduction to Photography
0
3
3
5
PR 324 Communication Strategies and Organizations
3
0
3
5
PR 325 Basics of Communication Campaign Planning
0
3
3
5
PR 328 Principles of Advertising
0
3
3
5
PR 332 PR and Advertising Criticism
3
0
3
5
PR 336 Web Design
0
3
3
5
PR 337 Media Relations in Public Relations
3
0
3
5
PR 342 Ethics in PR and Advertising
3
0
3
5
PR 422 Current Issues in Communication Policies
3
0
3
5
PR 423 Organisational Policies and Working Conditions
3
0
3
4
PR 424 Communication and Crisis Management
1
2
3
5
PR 425 Political Communication
3
0
3
4
PR 428 Globalization and International Communication
3
0
3
5
PR 429 Media Production Applications I
0
3
3
4
PR 430 Journalism Practicum II
0
3
3
5
PR 433 Production Policies and Public Choices
3
0
3
4
PR 435 Journalism Practicum I
0
3
3
4
PR 438 Media Production Applications II
0
3
3
5
PR 439 Digital Editing
0
3
3
4
PR 440 Politicial and Social Structure of Turkey
3
0
3
4
PR241 PR and Advertising in New Media
3
0
3
5
PR248 İnternational PR and Advertising
3
0
3
5
PR442 Advanced Project Planning and Application
0
3
3
5