Our Educational Policy

Our department focuses on social, economic, political, cultural and organizational aspects of advertising and public relations in order to prepare students to pursue careers in state and government institutions, non-profit cultural organizations, private businesses, communications, mass media or a variety of other structures.

We will achieve best academic quality in providing an outstanding educational experience for our students and providing them the knowledge and skills necessary to ensure their acceptance and advancement in job market.

Our department will continue to achieve academic success through (a) our association with the finest teaching members of other departments and faculties as well as teaching staff from the advertising, public relations and communication industries, (b)  a commitment to research, and (c) a continuous modernization of our curriculum to meet newly emerging needs.

We achieve our policy goals through encouraging involvement, initiative, creativity, learning and research, and in creating an academic environment where teaching staff and students are always after doing their best.

Our instruction policy is designed to provide a balance of theory, research, and practice. The course sequence provides professional skills courses in conjunction with applied theory and critical evaluative courses.

Firstly, students learn historical, social, cultural, political, legal and ethical aspects of advertising and public relations.

Secondly, students learn most relevant issues and processes of  production practices  in advertising and public relations. They create concepts and craft copy for foremost media, including outdoor ads, newspaper ads, radio scripts, television storyboards and public relation campaigns. Through hands-on courses, students create advertising and public relations outputs that are based on research and campaign goals. Doing so, they learn to think strategically to suggest appropriate creative, media and promotional strategies to achieve those goals using current programs and technology.

Students gain experience through classroom instruction and real-life advertising and public relations opportunities. They develop their critical thinking, problem-solving, writing and presentation skills.

As a result, students develop abilities and skills that prepare them for a wide range of professional opportunities in their field.